We're living in an age when our actions and decisions are being tracked online. It sounds offputting, but it's very beneficial to business owners. It allows us to better understand what drives a customer to a website and what behaviors they take once there. Then, through a variety of digital marketing channels, we're able to communicate targeted messages depending on what further actions we want someone to take.

At Papercut, we listen to your goals and take into account your specific industry niche before we develop a digital marketing plan. After we get to know and understand your business, we can develop an integrated digital marketing funnel that helps move the customer through the decision making process. This process spans three steps:

The first step to selling your product or service is putting your brand in front of your potential customer. 

At Papercut, we take a strategic approach to promoting brand awareness. We understand each client has a budget, and, out of consideration, we develop cost-effective digital marketing campaigns. This can be done through social platforms, like Facebook, Pinterest, Twitter, and LinkedIn, or more widely through the Bing and Google display networks. The initial goal of these brand ads is to get people to recognize a product or service and the value it provides. 

The next step in our marketing funnel is demonstrating the value your product or service provides to the newly brand-aware customers. In this stage, they begin to full understand the application of your service or product and the problem it solves as it relates to their lives. They're possibly comparison shopping to ensure they'll get the best value and haven't yet taken the steps to purchase or convert.

Our job is to develop thoughtful and intentional creative messages to communicate your product or service's value. It's here that we win them over in the midst of considering all their options. We do that through web content, emails, and retargeting ads on social sites and across the ad display networks.

The best part of digital marketing is you can easily track and understand how and where your marketing dollars are going. We're able to track which ads customers click on and what actions they take on your site to accurately attribute return on investment.

We'll talk through specific actions we're going to track with you and set up custom goals in Google Analytics. During the campaign, you'll have access to this platform to watch how well different marketing campaigns performing in real time. Or you can wait for our thorough reporting to get a read on the success achieved.